This dish is named as Beef Dry Fry in Cochin area, in palakkad this is named as Chilly Beef. This is famous in Old Noorjahan restaurant in palakkad and also in fort palace. BDF is a very nice snack, especially for parties. Beef is cooked first as big pieces and cut thin slices and marinated with spices and corn flour and deep fried. Please check out the Chilli Beef video for clear instruction.
Beef Dry Fry should not be that spicy. It should be just medium spicy. The recipe has more chilly for spiceness since it is deep fried. The crushed chilly and the corn flour coating gives a special taste for the beef dry fry.